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Snap down big with Gen Z in 2022 Screen Time Report
This year's report features, among many other rankings, an inside look at Snapchat and its use with Generation Z.
Here are some of the stats on Snap from this year's report:
1. Snap screen time is down 38% year over year with Gen Z
2. Snap dropped from 4th overall in Gen Z's most used apps to 5th overall, down one spot.
3. Snap pickups are down 11% year over year.
The report also features deep dives into some of Gen Z's top apps including TikTok, Instagram and YouTube, alongside investigations into Twitter, BeReal, Facebook, Reddit and more. The research was collected through submissions of iPhone screen recordings in the screen time setting and is the first public consumer research to date to use this innovative methodology.
See the full report for more detailed screen time statistics on Snapchat, alongside segmentation information on age and gender.
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