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MANHATTAN, N.Y. - Nov. 20, 2022 - PRLog -- The basics of an optimized LinkedIn profile

An optimized LinkedIn profile is one that is complete and accurate, and makes use of all the available features to showcase your professional brand and connect with your target audience.

Here are the basics of creating and optimizing your LinkedIn profile:

1. Start with a strong headline. Your headline is one of the first things people will see when they view your profile, so make sure it catches their attention and accurately reflects your brand.

2. Use a professional photo. A professional headshot is the best way to make a good first impression on LinkedIn. Avoid using selfies or group photos, and make sure the photo is well-lit and in focus.

3. Write a compelling summary. Your summary is your chance to really sell yourself and your professional brand. Write about your experience, skills, and accomplishments, and be sure to include keywords that will help you show up in searches.

4. Use rich media. LinkedIn allows you to upload photos, videos, and presentations, so take advantage of this and use rich media to showcase your work.

5. Connect with your target audience. Use LinkedIn's search function to find and connect with people who are in your target audience. Join groups and participate in discussions to get your name out there.

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