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Types of Ambush Marketing - SFWPExperts - Wordpress Website Design
In direct Ambush Marketing, brands or company intends to make themselves associated with the event for which they have no right or sponsorship.
In the 1994 FIFA football world cup Sprint communication co. used the event logo without any permission from the official sponsor MasterCard and FIFA.
There are various marketing tactics in Direct ambush marketing.
Coattail ambushing is all about advertising a brand and products by sponsoring an individual or related event without obtaining an official sponsorship of the main event or larger event. It happened in the 1996 Olympics Atlanta, Michael Johnson posed by wearing his gold medal and his gold Nike shoe which attracted many people's attention. Reebok was the official sponsor of the Atlanta Olympics.
Property or Trademark Infringement
Property or trademark infringement is all about a brand or local business using the same logos, symbols, tagline words, or phrases referring to a competitor to confuse the consumer or to dilute the marketing space. In the London Olympics organizer and sponsors hired hundreds of officers to watch and observe other brands and local businesses. Local Businesses or brands could be fined for using words like gold, bronze, or summer in their advertisement and campaign.
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