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Future of BNPL for Businesses EMEA 2nd Edition
By: Group futurista
The world's fastest growing e-commerce payment method, 'buy now, pay later'. Yet, many wonder what's next for BNPL fintechs. At one point, a niche form of credit, BNPL, exploded during the pandemic and has been dubbed by some as 'the future of finance for Millennials'. In fact, the revolution is being driven by Millennials and Gen Z who make up 75% of BNPL customers. The thing contributing to BNPL's still-growing popularity is the need for flexible payment options and an aversion to credit cards. The future of 'buy now, pay later' seems assured, although the path to profitability and significant market share in the lending services segment will be a struggle. In the ascending markets global companies will be seen racing to acquire smaller BNPL players to build a network of acceptance. The moment the battle dust settles, there is a possibility of seeing a handful of global providers and some local leaders in regions where top brands failed to succeed.
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