MedSpa Mobile Solutions Offers New Business Solution to Medical Spa Practices
By: Craftsmen Industries
"Brick-and-mortar salons and aesthetic practices are dependent upon local customers and foot traffic. Mobile MedSpa vehicles reach new communities and customers wanting a spa experience and the convenience of it being delivered at home or local community events," Mark Steele, Craftsmen Industries Co-Owner and CEO explains why MedSpa Mobile Solutions is a "game changer". Mobilizing in a spa-inspired vehicle is a great way for medspa owners to expand their existing brick-and-mortar business. It also gives an opportunity to start a new medspa quicker and at a lower expense."
Consumer motivations tracked by consulting firm Accenture confirm that access and convenience are top preferences for consumers. Michele Pelafas, owner of her namesake design firm, serves as the design architect of MedSpa Mobile Solutions. "We've designed every kind of salon and felt it was time to work with Craftsmen to bring a suite of mobile MedSpa solutions to consumers and the industry," she explains. "Applying our spa-design sensibility into these mobile units was challenging, but based upon industry feedback, we've accomplished a functional footprint with a high-end aesthetic."
Services go beyond the creation of a medspa vehicle, integrating the ongoing management of a practice. "The main focus of a medspa practice should always be patient care, but many times the administrative tasks of running a business can take over," Ashley James, Owner of DermAesthetic Consulting says. "You can be the best provider but without an effective plan and process to gain new customers, you can easily fail. Our team provides successful business planning including important medspa compliance and business structure for the vehicles. We will oversee marketing, lead generation, scheduling, supply purchasing and even training with intent for maximum success while allowing business owners to focus on patient care and the overall experience."
The MedSpa Mobile Solutions fleet is comprised of three vehicles, a 16' Sprinter van, a 24' glass body truck, and a 40' coach. "These vehicles feature a base design package, but we'll work with the client to design and customize as needed to highlight each brand's unique features," explains Chris Kappes, MedSpa Mobile Solutions project leader for Craftsmen. "The guest and spa technician are really going to enjoy the beauty and functionality of these vehicles." Professionals in the aesthetics industry can view a 16' Sprinter van prototype of a mobile medspa at the Aesthetic Next 4.0 Conference in Dallas, September 8 through September 10, 2022.
The medical spa and wellness industry are the fastest growing in the world with an average growth of 12.2% each year within the past decade. Mobility within the industry is expected to be the new way customers seek their care to accommodate convenience, privacy, and prestige in how they obtain beauty services. If you are interested in learning more, please reach out to Chris Kappes, email@example.com or 636.757.1276.
About Craftsmen Industries, Inc.
Craftsmen Industries has been the market leader in design, engineering, and fabrication of custom experiential marketing vehicles, industrial mobile solutions, and large-format graphics for nearly 40 years. Its 127,000-square-
About Michele Pelafas, Inc.
Michele Pelafas Inc is a leading design firm in the spa, beauty, and medical spa industry. Clients include spas, salons, women's and wellness centers, medical spas, nail salons, healthcare facilities, hotel spas, and fitness centers. Michele Pelafas Inc provides professional design consultation and strategic interior planning while integrating custom manufacturing and wholesale spa equipment and furniture to owners, operators, consultants, architects, and designers across the US and abroad. To learn more, visit www.michelepelafas.com.
About DermAesthetic Consulting
DermAesthetic is a medical spa business consulting and training firm providing professional guidance and development strategies for medical spas and other practices in the medical and aesthetic industry. They offer over 30 years of combined industry experience building successful aesthetic practices. Business owners, physicians, and aesthetic professionals are provided with the skills and strategies to grow careers and create successful businesses. Services include business practice start-up, aesthetic recruitment, Aesthetic Training, Business Builder programs that incorporate Lead Generation and marketing services, MedSpa Compliance and Operational Services and Training, Sales coaching, staff training, and more. www.dermaestheticconsulting.com.