J.D. Power Electric Vehicle Consideration Study Illustrates Need for More Industry Transparency

J.D. Power launched a suite of VOC (voice-of-customer) studies to better understand the numerous factors influencing the EV shopper and owner experience. One study, the EV Consideration Study (EVC), focuses on consumers buying attitudes.
By: BizTechReports
Stewart Stropp, J D Power
Stewart Stropp, J D Power
SILVER SPRING, Md. - July 10, 2022 - PRLog -- Automakers, retailers and other stakeholders need to 'rewrite the script' to change consumer attitudes and increase interest in EVs, According to Stewart Stropp, managing director of the J.D. Power Electric Vehicle Consideration (EVC) Study.

To learn more, we sat down with Stropp to discuss key elements driving – and preventing – EV adoption. Here's what he had to say:

Q: As acceptance of EVs transcends the early adopter stage, how well-attuned is the automotive industry to the novel requirements of the growing—but still nascent—EV customer base?

Stewart Stropp:
There are important knowledge gaps on both the demand and supply sides of the equation. In these early days of the EV marketplace, we're seeing a lack of acumen and confidence not just among new-vehicle shoppers, but on the seller side too, the latter being evident in the EV Sales Satisfaction Index (SSI) and Customer Service Index (CSI) Studies from J.D. Power. Both gaps need to be bridged if mass EV adoption is going to happen.

We learned a lot from '21 EVC. The pace of insights won't be slowing down in the 2022 study, which comes out in May. Even so, I wouldn't be surprised to see one of the usual suspects for EV reticence continue to be a perceived lack of charging station availability, followed by fears about driving distance per charge (i.e., range anxiety). To explore the legitimacy of these very understandable concerns, I put my own EV and the national charging infrastructure to the test on a recent cross-country road trip from San Diego to Nashville.

To read the full Q&A visit:

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