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AENO plans to conquer the market of smart home appliances in Eastern Europe
The home appliance segment in Eastern Europe is expected to reach €4.62 billion in 2022 revenue, according to Statista, with an annual revenue growth rate (CAGR 2022-2025) of 15.45%, resulting in a projected volume by 2025. market will amount to 7.11 billion euros.
AENO is a young dynamically developing brand of smart home appliances. The product portfolio includes cleaning and cooking appliances: air purifiers, steam mops, upright and robot vacuum cleaners, blenders, ovens, kettles, electric grills. One of the main principles of the brand is the production of energy-efficient products that are safe for the environment.
By the end of 2022, the brand plans to occupy 2-3% of the Eastern European market in various categories of small consumer electronics due to its wide presence in both online and offline markets. ASBISc Enterprises PLC became the first official distributor of AENO. Currently, work is underway to strengthen the indirect sales channel - cooperation with regional retailers and online stores.
AENO has developed a comprehensive marketing and distribution strategy by establishing a dedicated sales and marketing team to promote new products. In addition to direct marketing, unique in-store merchandising will also be developed. In addition, the brand will engage in in-depth consumer research to adapt to change, creating products that will help the AENO product line stay relevant in a changing ecosystem.
"Our mission is to free a person from routine and make the home a territory of freedom, security and health. The development of digital technologies, increasing demand for remote control of devices, voice assistants, as necessary elements of household management, stimulates the transition to smart technology. Smartization in all categories is what the modern user needs. Being proactive, making the future accessible today is what needs to be guided in order to move forward and set trends, - comments Elena Krochak, Business Development Director of AENO, - Increasing consumer expectations, changes in lifestyle and changing demand will contribute to the further growth of the brand and development of the AENO product line".
The AENO models, with a laconic design, are created in the same style and blend perfectly with each other. The aesthetics of technology are inseparable from its functions: all these devices work together in a single ecosystem that provides access to individual settings. The AENO app allows you to control home appliances with your smartphone, manually or with voice assistants, and integrate home appliances into various automation scenarios.