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Corporate strategy is defined as different plans and decisions taken by the senior management for the growth of the organisation. The corporate strategy provides a direction to the firm and enables the managers to achieve the objectives.
Corporate Strategy Assignments
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Different types of corporate strategies
Value building strategy: That is used by the managers to strengthen the key capabilities of the business and eventually helps gain a competitive advantage over other companies. This corporate strategy helps in adding value to the business and develops a good perception of the products/services in the mind of the customers.
Value Neutral Strategy: The second type is value-neutral strategy, which is about the organisation focussing on different ways to attain a strong position in the market. This strategy enables the managers to make crucial decisions such as risk management, coordination between different functions.
Value reducing strategy: The third type of corporate strategy is value reducing strategy which is used by the managers to minimise the perceived value of the stakeholders for the operations of the business.