Everything you need to know about influencer marketing

DELHI, India - April 21, 2022 - PRLog -- The evolution of social media and influencer marketing can be seen in the last decade. We can only expect it to evolve further as we move past 2021 and beyond.

Influencer marketing in India has evolved into a try-before-you-buy strategy. Many brands devote a significant portion of their marketing budget to collaborating with macro and micro-influencers.

WHO ARE MACRO INFLUENCERS?

Any creator with more than 100,000 followers and at least a 3% engagement rate qualifies as a macro-influencer.

Macro-influencers can quickly grow their social media following due to their large fan base. It's not uncommon to see people with millions of followers on social media.

The following are the major distinctions between macro-influencers and their smaller counterparts, micro-influencers:

Extensive reach

Macro-influencers have a large following, which is a big plus. This allows you to add more content to Instagram's Explore section, which is ideal for shopper discovery.

WHY WORK WITH MACRO INFLUENCERS?

You must be wondering what the pros are of using macro-influencers for your influencer marketing campaign. Here are some:

1 - Increased reach

Micro-influencers have a smaller following than macro-influencers. The number of followers they have is the foundation for their broad reach.

Having a large number of followers on Instagram can help you get to the discovery page, end up in someone's feed, have content shared, and appear in the top nine posts when someone searches for hashtags.

2 - Accelerating sales

Working with a macro-influencer who also has another title can be a great way to drive sales.

In many cases, a co-branded or limited product is used to create scarcity and encourage impulse buying.

However, this will require more resources than just your influencer marketing team, as you will also require assistance from your product, sales, logistics, and e-commerce teams.

About WhizCo
WhizCo is India's Leading Influencer Management Agency. We are managing over 50,000 content creators in various categories and languages on India's leading social media platforms and short-video apps.

WhizCo focuses on bringing out the best in content creators by enhancing their skills and helping them grow on social media as well as short video apps.
With WhizCo, you get a long-term partner whose goals are your goals. Learn more about WhizCo and the work we've done for our clients here. Don't forget to check us out on Instagram and LinkedIn!

Visit us to know more: https://whizco.in