Technology to watch: Goldfishes Software UK

April 12, 2022 - PRLog -- With brand new software constantly emerging, product innovation and refinement are alive and well. Reasons to stop using your software analytics:

#1 Non-Compliance

Shocking right? Well not really. According to a ruling: Austria's Data Protection Authority has banned use of Google Analytics on European websites for violating GDPR norms. It is likely this violation will only increase around the population of the EU and that could mean affecting your conversion rates let alone liabilities. Bare in mind there are 447 million people in the European Union and that does not including the population of the U.K which will hold a similar view.

# 2 Fake Statistics

Yep. You guessed it. Ad-blockers are commonly used these days, and they can prevent the Google Analytics code on your web pages to execute correctly. And some browsers like Firefox include features to block tracking. If the user configures their browser to have JavaScript disable or to block cookies, then your Google Analytics script will not execute and will mean fake statistics.

With the need for businesses to optimize there performance there is an alternative. Contact Goldfishes to find out how Goldfishes http://www.goldfishes.co.uk
can elevate your conversions.

hello@goldfishes.co.uk