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Technical sales of tomorrow with augmented and virtual reality
The most important trends in technical sales – how new technologies bring about breakthroughs
By: CAD Schroer US, Inc.
Which paths lead to more sales success?
To be able to make an effective presentation to potential customers, sales professionals resort to videos, slides, or brochures to showcase products. However, the more specific the product and its associated requirements, the more unsatisfactory this approach is, as it is difficult to present complexity, context, and nuance. Attempting this can easily lead to confusing and overly complex presentations and a loss of customer attention. Indeed, this type of approach means that a realistic product experience is not possible. Sales success, therefore, depends to a large extent on the customer's imagination and ability to visualise.
High-quality AR and VR solutions are indispensable for technical sales
In the future, the success of technical sales will depend much more on the ability to be flexible. Products and machines that cannot be shown to customers at the trade fair for logistical reasons (or only with disproportionate effort) can now be experienced digitally. Furthermore, networking in the globalized world leads to both new challenges and more opportunities for those that can act flexibly and swiftly. Showcasing detailed 3D models in VR and AR environments makes for compelling sales presentations. The cost of AR and VR implementation is ultimately not that high, given the savings in logistics and traditional sales tools. The most important plus point of VR and AR in everyday technical sales is likely to be the outstanding persuasive power, which makes a realistic product experience possible, so that sales success no longer depends to a large extent on the customer's imagination and ability to visualise.
Learn more about VR and AR in sales >>
CAD Schroer US, Inc.