Vertify Launches RevOptics.io, the Last Platform Marketers Will Ever Need
The RevOptics platform clearly shows marketers what to prioritize today to drive results this week, month, and quarter.
By: Vertify Inc
Since the dawn of B2B marketing, savvy marketers have relied on protocol and gut feeling. With the growth of data, things have gotten more complex, forcing marketers to try to make sense of customer and prospect data that lives in various systems and spreadsheets. The martech stack has ballooned, yet marketers have no real solution that provides comprehensive visibility and efficiencies. The introduction of RevOptics to growth and mid-market marketers offers a light at the end of the tunnel.
"We are thrilled to release RevOptics.io into the market," said Matt Klepac, CEO of Vertify. "We have such an amazing customer base, filled with smart marketers on the data management side of our business that has helped us build a game-changing solution. When we built RevOptics, we focused on building the last marketing solution any B2B company would ever need. Current BI platforms tell you where you have been but not where to go, and they are overly complicated. Attribution models are complex and require a Ph.D. in attribution to understand. With this launch, marketers get a solution that tells them where to go, not just where they have been. It clearly outlines the best questions to ask and what to do next to win every week. RevOptics helps marketers grow revenue while also saving them a ton of time. We are excited to see what this innovation does for our marketing colleagues."
RevOptics partners with Hubspot, Marketo, and Salesforce, enhancing their capabilities to drive efficiency and scalability through unprecedented marketing reporting. While these tools do a nice job of telling users how they are performing today, RevOptics takes it a step further by combining multiple datasets to give marketers a view of the entire revenue funnel and clearly show where they can improve time to revenue. RevOptics delivers its "Welcome to a Better Monday report" every Monday. It includes metrics marketers must know and AI-based, next action recipes they can follow to drive more revenue. RevOptics allows users to drill down into the application to find more actions, diagnostics, and automated reporting.
"I have been living in the data world for over two decades, and I am here to tell you we are doing something very different with the release of RevOptics," said Wayne Lopez, chief product officer and co-founder of Vertify. "Historically, revenue teams had to cobble together multiple tools from integration, data cleaning, attribution, and analytics tools - and then use their cumbersome excel spreadsheets to mine answers. RevOptics changes all of that with automated integrations included in the license, data diagnostics to outline underlying data issues, and automated next action analytics and reporting to eliminate spreadsheets. Today, revenue analytics solutions deliver pretty pictures based on dirty and incomplete data while convincing themselves that the revenue team is synonymous with the sales team. That could not be further from the truth. The revenue team must include marketing, sales, and customer success; therefore, a revenue analytics solution must look at the data from all three of those departments to deliver the complete truth."
About Vertify Inc.
Since 2016, Vertify's singular mission has been to help marketers unlock the true potential of company data. Headquartered in Austin, Texas, the Vertify suite of offerings makes it easy to connect apps, clean data, and gain actionable insights. For more information, visit RevOptics.io or www.vertify.com, follow @vertifydata