India OTT Services Market Size & Forecast 2026

NOIDA, India - Feb. 1, 2022 - PRLog -- Increasing smartphone users and the growing availability of Internet facilities, along with a rising number of content creators, is expected to drive India's OTT services market till 2026. The market size of India OTT services was around USD1.4 billion and is expected to reach USD5 Billion by growing at a CAGR of around 29% till 2026, according to a report "India OTT Services Market Size & Forecast 2026" published by chrome Media.

Rising internet and network connectivity penetration in the semi-urban and rural areas has been increasing significantly, with more than 25% of the rural population having access to it. Furthermore, growth in the media & entertainment sector and rising smartphone users across the country are a few of the primary demand generators driving the growth of OTT services in India. In terms of per capita data consumption of online video, India ranks second globally. India has also been one of the lowest cost mobile data, around USD0.25/GB.

Key market players, which are covered in the report include:

• Disney+ Hotstar
• Amazon Prime
• Netflix
• Sony Pictures India
• Jio Cinema & Jio TV
• Voot
• Zee Entertainment
• Hoichoi
• MX Player
• Eros Now

The report bifurcates the OTT Services Market by Type and by Platform. Based on type, the report segments the market into Communication services, Media services and Application services. In terms of market share by platform usage, the reports cover percentages by Smartphones, Smart TVs, laptops, gaming consoles and others.

About Chrome Data Analytics & Media

Chrome DM is a technology-driven market research firm with a Pan-India on-ground presence. As of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 tele-callers speaking over 22 languages to gather data from 5817 towns. With over 5,99,623 villages, Chrome DM also has an unprecedented reach into Rural India. Since its inception, Chrome DM has worked with some of the biggest brands across industry verticals, including Dabur, Gionee, Lava, Sony, Samsung, Government of Rajasthan, BJP, Employee Provident Fund Organization, Star India, Bureau of Energy Efficiency, Times Group, Future Group, Mercedes, Cafe Coffee Day, Zee, Soulflower & Mahindra amongst other reputed organizations, by providing them research & advisory.