Curious Insights and NUVAH Announce Strategic Partnership to Humanize Market Research

DELHI, India - Jan. 11, 2022 - PRLog -- Curious Insights (www.curious-insights.com), one of the most innovative market research firms in the ecosystem, and NUVAH (https://nuvah.in/), a venture disrupting the online behavioral assessment domain, have announced a strategic partnership to humanize market research. The natural synergy between Curious Insights' data + human insights approach and NUVAH's focus on Positive Psychology allow companies to blend quantitative data with rich qualitative behavioral insights to obtain a more insightful 360-degree view of their research.

Market research has traditionally used a one-dimensional, quantitative survey data model. Companies increasingly recognize that their products and services touch nearly every part of human lives and their research approach should begin more broadly by focusing on human insights. Quantitative data is helpful, but human insights are meaningful. Instead of treating quantitative and qualitative research separately, they can be combined to provide organizations with a more holistic view of their target audience. .

"I am excited to announce the strategic partnership with NUVAH, to shape the future of market research. It takes more than a mere quantitative survey to understand complex human behavior. NUVAH's deep human science and psychology expertise will truly humanize market research. Blending qualitative behavioral insights with data collection and analysis will allow our clients to get most of their research investments. This partnership reinforces our data + human insights approach to research as we help companies understand data more deeply, rather than just interpreting the numbers," said Manish Bahl, Chief Executive and Founder, Curious Insights.

"I am looking forward to our strategic partnership with Curious Insights with much anticipation, as this is a major step in broadening our outreach and scope of services," says Avik Chanda, Founder and CEO of NUVAH. "Thus far, we have been helping our clients with recruitment, leadership and competency development, cultural alignment, and employee appraisal, all of which are internally focused. In collaborating with Curious Insights, we are expanding our offerings to the external focus in a key way. In extending our offerings to the domain of market research, we will help companies obtain a more insightful and comprehensive behavioral view of their external customers."