Miller & Miller's Dec. 4 Petroliana, Advertising Signs & Memorabilia auction grosses CA$568,789
Major categories included advertising signs and tins, general store, tobacciana, clocks, co-op, petroliana, automobilia and breweriana. It was a carefully curated offering of jukeboxes, gasoline pumps, toys and and memorabilia from the 1890s-1970s.
By: Miller & Miller Auctions, Ltd.
All prices in this report are in Canadian dollars and include an 18 percent buyer's premium.
The rare, 1930s Canadian Eco Model 160 clockface gas pump with original reverse painted glass dials and the correct nozzle marked, "Service Station Equipment", was the expected top lot of the auction, with a pre-sale estimate of $20,000-$25,000. Eager bidders beat the high estimate by $10,000. The clockface pump had had an older, professional restoration to the Texaco colors.
The 1946 McColl-Frontenac porcelain sign, six feet in diameter, marked "P&M-46"
The 530-lot auction featured seldom-seen Canadian soda signs from the 40-year collection of James Burridge and the advertising collection of the late Dave Toccalino. The sale also boasted a carefully curated offering of jukeboxes, gasoline pumps, toys and original memorabilia from the 1890s-1970s. Major categories included advertising signs, and tins, general store, tobacciana, clocks, co-op, petroliana (gas station collectibles)
"Most of the content in this sale had been tucked away in private collections for decades," said Ethan Miller of Miller & Miller Auctions. Ltd. "Collectors jumped at the chance to own what they'd likely never see again. Condition has always been the great divider. Many of the top lots went to buyers who were investing in condition. Some of the numbers were staggering. Good soda advertising, good petroliana – it's all on fire. I have a feeling we haven't seen the end of it."
Miller & Miller Auctions, Ltd. has three auctions planned for winter and early spring. They are:
To learn more, please visit www.millerandmillerauctions.com.