Farinas reached the final list of WIA54 2021 program

MAADI, Egypt - Dec. 7, 2021 - PRLog -- On 14 Sep 2021 Farinas Marketing services company (https://www.farinasmarketing.com/five-important-keys-that-b2b-marketing-leaders-measure/), was one of the 540 finalists for the WIA54 2021 program (https://wia-initiative.com/fr/wia542021/)! It was our pleasure to have been selected from over 4000 applications.

About the Company:

It is one of the important effective programs, it has been Launched in 2017, the WIA 54 program was born to support and encourage women entrepreneurship in Africa.
Since 2017, it has annually offered 54 African women entrepreneurs from 54 African countries comprehensive support: training, communication, networking.

In 2021, WIA is rolling out its 2030 plan and multiplying the number of beneficiaries by 10!
This year, before nominating the 54 winners, the jury made the first selection of 10 finalists per country.
Thus, 540 finalists will benefit from training and coaching, an initiative that is in line with the objective of supporting more than 10,000 women entrepreneurs and indirectly contributing to the creation of 100,000 jobs by 2030.
54 country winners and 9 sectoral revelations will be particularly distinguished!

Reaching the final list was not easy for Farinas marketing services, however, since starting our activities in 2017, Farinas works to help small and medium enterprises (SME) thrive in today's highly competitive marketing environment.

Farinas rely on three core values to ensure customer success:

Integrity:
Farinas supports the beneficiaries, and provides them with better professional skills to work with honesty, trust what they are doing, push them to achieve their targets.

Innovation:
Farinas Supports other partners to transform their brilliant ideas into a real product or service that adds value.

Dedication:
Farinas supports the loyalty of partners, enhances the capacity building of the employees at the companies.

It is worth mention that it was not the first time for Farinas to win an international competition, in 2019, Farinas won Tony Elumelu Foundation, it was so difficult competition where about 126000 entrepreneurs applied for this prize all over Africa.

TEF (Tony Elumelu Foundation) does investment in empowering African entrepreneurs, which positions Africa's private sector, and most importantly entrepreneurs, as the catalyst for the social and economic development of the continent.

Besides that, Farinas represented Egypt in the Global Investment Summit in Oct.
2020, Farinas competed among more than 300 contestants around the world, to get the highest percentage of votes in the Middle East region in the Global Investment Summit.
It was being qualified among 18 competitors to represent Egypt at this summit.