Global Toy Market (2021 Edition) – Market Insights, COVID-19 Implications, Competition & Forecast
The Global Toy market has been analysed By Region (North America, Europe and Asia Pacific) and By Country (United States, Canada, Germany, France, United Kingdom, Spain, China, Japan, India, and South Korea)
By: Azoth Analytics
Toys play a crucial role in the growth and development of the children and also plays a vital importance in brain development as toys aid in acquiring logical and reasoning skills, helps in gaining spatial reasoning along with logical skills. Playing with toys and board games also assists children in learning as well as building social and communication skills.
The rise in demand for strategy-based and educational based toys among the children propels the growth of the toys market. In addition, the Chinese government has relaxed its decades-old one-child policy and adopted 'three child policy' to address the challenge of an ageing population.
Companies are focusing on establishing partnerships with different marketing agencies and the popular social media influencers related to the kids' content to build their strong brand image. This helps them in driving their revenues from gaming items. For instance, in September 2020, Zuru, a Chinese game maker, partnered with Fanbyted, a U.K. based digital marketing agency, to improve its brand image among U.K. consumers. Additionally, the growing popularity of multi-coloured toy items among pre-school children is further likely to fuel this market growth.
Scope of the Report
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