The US Digital Advertising Market (By Format, Devices and Industry): Insights & Forecast (2021-2025)
The competitive landscape of the market, along with the company profiles of leading players (Google LLC, Facebook, Inc., Microsoft, Amazon, Verizon and Hulu) are also presented in detail.
By: Koncept Analytics
The US digital advertising market by format can be segmented as follows: display, search, lead generation, classifieds and directories, email and mobile messaging. In 2020, the dominant share of the market was held by display, followed by search and rest of the other formats. The US digital advertising market by industry can be segmented into the following divisions: retail, financial services, CPG & consumer products, telecom, computing products & consumer electronics, automotive, healthcare & pharma, entertainment, media, travel and others. In 2020, the highest share of the market was held by retail followed by CPG & consumer products, financial services and rest of the industries.
The US digital advertising market by device can be segmented as follows: mobile, desktop/ laptop and connected TV. The dominant share of the market in 2020 was procured by mobile. This was followed by desktop/ laptop and connected TV.
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