LinkerDots Reviews Concepts Involving Audience, Budget, And Scheduling when planning Facebook Ads

By: LinkerDots Marketing Agency
SALT LAKE CITY - Sept. 1, 2021 - PRLog -- Audience/Segmentation

When creating a new ad, a marketer is always required to define the audience to be reached. To do this, Facebook will allow the option to select various segmentations using the following specifications:
  • Location (country, state, city);
  • Age;
  • Gender;
  • Language;
  • Various other demographics such as relationship, education, occupation, domicile, ethnic affinity, generation, parents, politics, and events;
  • Interests - what the audience is interested in, tastes, and customs;
  • Behavior - devices they use to access, operating systems, and buying behavior;
  • Connections - the audience who have a relationship with your Social Media Page, application, or event).

Marketers need to understand the behavior of their target audience to make an appropriate segmentation for Facebook campaigns. Taking it into account, they optimize their investments because the resources are going to the correct target.

If the company has more than one consumer profile, a marketer can create separate campaigns with specific communication for each profile.

To better understand the interests and data of your audience, Facebook has developed a tool called Facebook Audience Insights. Through it, a marketer can create your audience with the tool help, and it will show relevant data and the common interests of his or her target.

Budget and Scheduling

Daily Budget

Marketers tell Facebook how much they will spend on each ad day, either for ads with no end date or with a start and end date.

Lifetime Budget

The amount entered will be the most during the lifetime of their ad, either for a single day or for a specific schedule of days and times.

In addition to these schedules, they can select the ad to be optimized for CPM (Cost per Thousand Impressions) or CPC (Cost per Click). It all depends on their goal.

CPM usually has a lower investment per thousand views. It is ideal only for brand recognition ads.

With CPC, although it has a higher cost per click, Facebook will worry about delivering the ads to people more likely to click or engage. CPC is ideal if your goal is audience engagement.

LinkerDots Marketing Agency hopes these concepts help the readers to feel confident about creating ads with Facebook Ads.

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Tags:Facebook Ads
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