- Aug. 19, 2021
-- Taking an established brand and completely transforming its image to better fit a forward-looking vision and the changing needs of a customer base is just one of the services offered by Atlanta-based branding agency, Woodall Creative Group (WCG). In 2020, it did just that for a company named ABC Apps – transforming it to Smart Bubblegum through an integrated branding campaign that included the premier of a new logo and launch of a new website, supported by a video marketing campaign, social media campaign, digital advertising, email marketing and more. In addition to a successful launch that has led to the promising growth of the company in the year since the rebrand, Woodall Creative Group's work caught the eye of the Academy of Interactive and Visual Arts (AIVA). The AIVA recognized WCG with two Communicator Awards of Excellence – top honors from the assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Selected from more than 6,000 entries, included among WCG's recognitions were the Communicator Award of Excellence for an Integrated Branding Campaign and the Communicator Award of Excellence for an Integrated Business-to-
"We are honored to have our work once again recognized by the AIVA and look forward to adding two more Communicator Awards to our trophy case," said Tracy Woodall, President of Woodall Creative Group. "Branding is our agency's sweet spot, and this was such a fun campaign for our creative team to tackle – led by our talented and innovative Creative Director, Jim Balke. We were fueled by the passion the leadership team at ABC Apps demonstrated for their work – that sense of purpose is a powerful foundation for any branding campaign. We have since become their Agency of Record and look forward to having front row seats to their continued success as a leader in education."
In addition to Smart Bubblegum (http://www.smartbubblegum.com/
), Woodall Creative Group has earned trusted partnerships with brands in a wide variety of industries. While it excels at branding, Woodall's long list of services include marketing strategy, content creation, digital marketing, video production, campaign design, website innovation, social media analytics and more. Unlike a traditional advertising agency, Woodall Creative Group offers an immersive experience founded in its proprietary GrowthMap ProcessTM
to solidify their clients' vision, showcase their advantages, generate growth, and ultimately make an impact. Companies that wish to start a dialogue with Tracy Woodall and her award-winning team are encouraged to visit www.woodallcreative.com
or call (706) 658-0244.