How Univision Television Promoted Their Show Reina with a Glass Walled Display Truck

How Univision Television promoted their new show through experiential marketing.
DALLAS - July 29, 2021 - PRLog -- For the third time, Bulldog Mobile Billboards has been asked for an advertising truck by Univision.  This time, we helped promote the new show, Reina. This reality show (think American Idol in Spanish) required a recording studio look inside our 14' Glass Walled Display Truck also known as the Glass Cube Truck.

We drove to three locations:  Union City, NJ, Washington Heights, NY and Bronx, NY.  In each location we were joined by a nearby LED (digital) Advertising Truck also promoting the series.  The Glass Cube Truck housed a photo booth and props that the public was invited inside to pose for and record their best Reina contestant audition look.  Photos were automatically printed and made available via social media all day. The Mecca Design Group in Dallas, Texas created the stylish interior build out.

The Audience Can't Skip This Advertisement

A lot of advertisements today are skippable. If you're advertising using social media, then your audience can easily scroll past the ad and move on to other content. Or if you're advertising online with commercials, your audience can easily hit the skip ad button. Even when commercials turn on on your television the viewers can simply turn to another channel. If a huge, creative advertising truck is stopped right next to you or grabs your attention there is no way to skip the advertisement. Advertising trucks are hard to miss with the attention they grab. Your audience will definitely see them and they can't skip past it.

Advertising Trucks Help You Stand Out

Advertising trucks are a very clever, innovative way to advertise. Advertising trucks help you create a marketing campaign that your audience will be sure to remember. With the help of LED technology, LED advertising trucks have become a creative way to stand out to your audience. A giant LED advertising truck really helps grab the viewer's attention and draws them into your advertisement. Glass walled display trucks are also a clever way to stand out to your audience. Glass walled display trucks offer a spacious showroom inside the truck where you could put whatever you wanted inside. From the outside your audience would be able to see through the glass at your creative advertising for your product or service and allow them to even try the product/service if you offer it. This advertising truck also helps draw in a large audience. Bulldog Mobile Billboards offers both of these types of advertising trucks and also our standard advertising trucks as well.

To get started, please give me a call at 214.724.2729 or email or visit – you will be glad you did.

Rod Collins
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