- July 28, 2021
-- A contemporary retail store 'is no longer just a space with product rails and shelving or any other type of display with items randomly placed. More than ever, a retail store needs to be able to deliver something of an actual experience to its shoppers / customers. It also needs to be able to offering something unique to give people the feeling they really do have a want to return and a reason to do so too.
Retail designers will need to become more aware of other stores and trends going on in the retail industry on the whole and design around this. Even other players in the retail space will elevate their perception of a brand and store as a result of the messages their in-store environment and this too is something being seen more and more from the design of stores and in the ways retail designers now work and operate.
The pandemic in the wake and face of COVID has changed things a great deal though. But while retailers may be keen to welcome customers back, the question of how stores can be operated safely while the pandemic is still ongoing is for many a key question and point being raised more and more now.
While the UK government has struggled with the concept of 'track and trace' for its planned Coronavirus contact tracing app, what stores are doing is introducing more effective displays and even directional signage for shoppers to follow from the minute they enter a store.
No one knows how long the pandemic will of course be hanging around for, what is clear though is maybe even the niche retail design industry and retail designers themselves are now going about their craft in a world of COVID we may need to live with and crack on with.
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