Ivan Cavric Offers Insight Into The Music Industry

In an article Ivan Cavric offers insight into what it takes to beak through in the music industry.
By: Ivan Cavric
Ivan Cavric Update Picutre
Ivan Cavric Update Picutre
WELLAND, Ontario - June 27, 2021 - PRLog -- Ivan Cavric, Label Manager at Sonorous Records Inc. speaks candidly in an interview about his article on the music industry.  " Today's average artist seems to have been duped by the myth of Overnight Sensation; an expression which is taken far to literally" states Cavric in an earlier blog post.  Even though the article was written a few years ago it is a must read for all new independent artists.

Cavric is one of the founding partners of Sonorous Records Inc. and is currently the senior Label Manager at the company.  Founded in 2011, Sonorous Records Inc. is the owner of the House of Beauty Catalogue (HOB).  Over ten years of music industry exposure places Cavric in the position to offer some insight into the working of the music industry.  "This article should be read on a regular basis by all independent artists" states Ivan Cavric in an exclusive interview.  "It is important to have proper perspective in order to succeed.  In short do a reality check every so often" Cavric states.

About Sonorous

Sonorous Records is an Independent record label.  Offering full service benefits in partnership with Ingrooves Music Group and UMG.  Owner of the venerable HOB (House of Beauty) catalogue featuring recordings of James Cleveland, Shirley Caesar and other great gospel artists.  Established in 2011, we work with established artists as well as rising independent artists in all genres seeking to break into the major scene.

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Sonorous Records Inc.
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