GBKSOFT has started developing CRM systems

NEW YORK - May 27, 2021 - PRLog -- Why is the CRM system useful for business?

CRM is a powerful business management tool, which gains popularity among B2B and B2C companies. CRM software brings a lot of benefits to the sales and marketing team, and anyone who stays in contact with clients. Here are the main of them:

• it helps you to store your client's profile and all points of contact with them in one place;
• it makes your communication with clients more thorough, as CRM tools usually include specific features to qualify your leads, track the client's interaction with your company and analyze their behavior;
• it automates a lot of routine operations like data entry, lead tracking, email marketing, report generation, etc.

Basically, CRM software is aimed to deepen your relationship with customers and to keep your sales workflow accessible, efficient, and data-based.

Why choose a custom CRM system?

An example of a custom CRM system developed by GBKSOFT

There are a lot of ready-made CRM solutions present on the market. However, they have some disadvantages, and the biggest is that they are not flexible for your business needs, and it is hard to make them adaptable to some of your specific business processes. Usually, such services offer several subscription packages with a number of features you won't be able to customize.

On the other hand, a custom CRM tool is developed according to your needs and wishes, so instead of adjusting your stable workflow to meet the limitations of the ready-made solution, the custom project will be adjusted to you. It can really make a difference especially if you're working in a specific niche and created a unique customer flow.

Another issue you may face with the ready-made solution is their support. Due to a big number of users, the service may be down and unavailable, and you have no control over its recovery.

In conclusion

CRM system is a must-have for a modern company. It improves your sales results, as well as simplifies the lives of your employees. And a custom CRM solution provides you with maximum efficiency and minimum issues since it's developed specifically for your business. Custom CRM system is a great investment that will last you for years!