Single Operated Newsletter - Forces That Shape Strategy - Part 1
A business strategy is an outline of the actions and decisions a company plans to take to reach its business goals and objectives. The strategy defines what the business needs to do to reach its goals, which can help guide the decision-making process
Savvy customers can force down prices by playing you and your rivals against one another.
Physical product marketers have experienced this downside of trying to sell on sites like Amazon (FBA). The Amazon marketplace has gotten so competitive that Asian suppliers, where third-party sellers bought their products, are now actually selling their products directly to consumers.
The Single Operated Newsletter is one of the hottest categories online. Home-based entrepreneurs who wasted money trying to ship physical products or a YouTube celebrity are discovering the many benefits of the Single Operated Newsletter model.
This model allows you to counter customer power, expand your services so it's harder for customers to leave you for a rival.
With a Single Operated Newsletter you are actually able to outmaneuver the typical marketplace business threats:
- Threat of new competitors
- Concerns about suppliers
- Bargaining power of buyers
- Substitute products or services
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