KritiKal Solutions Builds a Virtual Makeup Try-on App, Enabling Virtual Makeover for Customers

DELHI, India - May 17, 2021 - PRLog -- KritiKal Solutions, having over a decade-long experience in creating some of the ground-breaking vision-based software applications, designed a Virtual Makeover Try-on App based on image processing and image manipulation techniques. The Virtual Makeup Try-on App allows retailers to fully showcase their makeup essentials at one go and help their shoppers to try on the makeup of their choice.

Today, retail success is all about the consumer experience. Retailers need to know new experiences of selling their products, which in turn reward them with thousands of beauty fans and skyrocket the sales. For this, the client needed a Virtual Makeup Try-on App. Considering all that, the client turned to KritiKal to develop a real-time makeup assistance application integrated with a lineup of augmented reality filters that would allow users to apply digital beauty products to give themselves a virtual makeover. Augmented reality fits perfectly in the beauty industry's need to create a customer experience where people can try out as many products as they want before making their final choice.

The company made this possible through several significant developments around Augmented Reality facial recognition, feature tracking, and computer vision & image processing (https://bit.ly/3fs56SB). This AR-enabled virtual makeup app lets buyers experience the product look on them with just screens in front of them. Customers can try Eyeglasses, lipstick, eye shadow, etc, and buy entire collections without leaving the try-on screen enabling personalized product recommendations. Designed to hone the user's facial features through makeup simulation, the developed virtual make-up app gives real-time assistance to suggest the right combination of products and gives guidance on how to apply make-up products in real-time.

KritiKal's designed Virtual Make-up Try-on App gives a new level of experience for the customers by blending the digital and in-store experience. For the client, it has helped in reshaping their beauty brand by augmenting reality by giving the customers a more engaging shopping experience to increase the margin of product sales.