Good Good Debuts New Look In Line With Vision To Become Leading No Added Sugar Brand

REYKJAVIK, Iceland - April 8, 2021 - PRLog -- GOOD GOOD, the brand of no added sugar food products, has unveiled new packaging across its product lines. The vibrant new look evokes the fresh, natural ingredients used to make GOOD GOOD products, reminding consumers that life is full of fun and color. The brand refresh aligns with GOOD GOOD's expanding selection of naturally sweetened, no added sugar products, including a new keto bar flavor: Cashew Nougat.

The new branding aims to boost the brand's expression and visibility, highlighting GOOD GOOD as a healthy, everyday choice for a diverse range of households and helping customers easily identify its products on shelves. This is based on the insight that the world is entering a new era of more conscious living supported by the increasing adoption of healthier alternatives to common kitchen staples that are high in sugar.

"We are excited about the future and the path our new brand overhaul sets us on," says Gardar Stefansson, CEO and founder of GOOD GOOD. "GOOD GOOD has been evolving from day one, and we realized when we started manufacturing our first sweetener drops that the need for no added sugar products - that don't compromise on taste - is immense. We have been strategically increasing our product selection, availability and market share over the past few years to better serve our current and future customers. We are now well-positioned to transition into a more mainstream brand bringing delicious products and real health benefits to families around the world."

GOOD GOOD was founded in 2015 in Reykjavik, Iceland, focusing initially on stevia-based sweetener drops for drinks and desserts. It found opportunities in other markets building on its simple concept of offering natural sweetness while never compromising taste. GOOD GOOD's product range now includes jams, spreads, keto bars, and sweeteners, with new flavors and product categories launching throughout 2021.

The brand has enjoyed consistent growth since its foundation, primarily in European and North American markets. GOOD GOOD products can be found globally in over 6,000 stores, on various online retailer sites, and on its own fast-growing website. Already among Amazon US' and UK's Best Sellers in Jams, Jellies & Preserves, GOOD GOOD intends to concentrate its near future efforts on developing its online and offline sales channels in response to increased interest created by the keto and low-carb health trends, and from those managing diabetes or prediabetes.

GOOD GOOD's new keto bar flavor is now available on GoodGood.net and Amazon.com, and from additional online and physical retailers. For more information and updates on GOOD GOOD, please visit GoodGood.net (http://www.goodgood.net/) and follow the brand on Instagram via @goodgoodbrand (https://www.instagram.com/goodgoodbrand/).