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This Brand Made the Skincare Industry Transparent
By: Tan Luxe
Here, we look at how skincare brands are becoming more transparent.
Where it started
Brands were either instrumental in this new norm of skincare or are having to keep up with the shift in the industry. Thanks to the likes DECIEM's The Ordinary, this brand helped a new generation of consumers gain a genuine interest in and understand ingredients in an easy-to-access way. Not only did they change the way information about skincare ingredients was delivered to us, but they were also offered at incredibly low prices – for example, hyaluronic acid, retinol, vitamin C, niacinamide, salicylic acid, glycolic acid, lactic acid. The Ordinary transformed our opinions on expensive products with meaningless ingredients list being the most effective as more of us opted for cheaper and transparent products.
The branding doesn't contain vague and over the top promises, no added fragrances, no fancy bottle that probably cost more to make than the product itself. The products come in scientific pipettes with descriptions that are clear and straight forward with application instructions.
A new beauty trend
The skincare industry has boomed over the last year, and it's safe to say we're becoming a world of skincare lovers if we weren't before. Whether we're looking for tan lotion (https://tan-
Years ago, if we wanted flawless skin, we'd be under the misconception we should be buying the most expensive moisturiser from designer brands or splurging hundreds on something that probably wouldn't work. No longer are we stuck with empty promises and expensive price tags.