Frontier Agriculture partners with WHISHWORKS to drive innovation in customer experience

WINDSOR, U.K. - March 22, 2021 - PRLog -- WHISHWORKS, global IT services consultancy, recently partnered with Frontier Agriculture, the leading crop production and grain marketing business, to enhance their game-changing MyFarm farm management platform and become the go-to portal for all of Frontier's digital services.

Agriculture is an incredibly challenging industry for arable farmers, with many considerations at play in farm and crop management, as well as environmental and political factors, planning effective crop rotations, deciding when to sell, and keeping up with legislation.

MyFarm was created in 2012 as a free service that would strengthen relationships between the business and its customers and offer true value to farmers. With highly detailed crop recording, market data and expert analysis all on a single, easy to access online platform, MyFarm gives real insight for Frontier customers.

After several years of running successfully, MyFarm's technology needed to be enhanced with new functionality to keep up with Frontier's ambitions and their customers' needs.

Harvesting success with WHISHWORKS (https://www.whishworks.com)

Frontier engaged WHISHWORKS to develop an optimised version of MyFarm that would fully realise its potential as a secure, easy-access system that connected customers with their farm data.

To help Frontier make the most of its existing technology investment and speed up the development and launch of the optimised MyFarm, WHISHWORKS worked to seamlessly integrate MyFarm with a number of data sources using MuleSoft's Anypoint Platform as the key integration layer.

WHISHWORKS reviewed MyFarm's existing platform setup, application network, and applied their MuleSoft API-led architecture to maximise the value of the investment in the long-term. Working directly with Frontier's team, WHISHWORKS delivered essential integrations, including the development of 150 APIs, designed to speed up project delivery, monitor and report capabilities, offering a faster development time and optimising performance APIs to ensure 100% uptime.

Paul Frost, IT Director at Frontier Agriculture, says:

"We do everything we can to provide expert advice, market commentary and efficient systems for our customers. WHISHWORKS has been able to expertly accelerate the process around creating a platform to facilitate that."

Results

MyFarm has since had 4000 users benefitting from simpler data management and insightful analysis tools, allowing them to make informed business decisions and ensuring their farm and grain management is both efficient and resilient. WHISHWORKS was also able to upskill staff by developing Frontier's in-house capabilities, so internal IT teams are now able to focus on achieving business goals. UX and employee productivity were also improved, which led to:

• A lower number of calls to the help desk team
• 30% faster user onboarding
• Faster issue resolution
• 100% increase in MyFarm usage.