Fintel Connect to Lead Session on Compliant Digital Marketing and Growth
Fintel Connect and industry experts to participate in a panel discussion on compliant digital marketing growth, hosted by the Massachusetts Bankers Association
By: Fintel Connect
Marketing compliance has become an increasingly important focal point for banks that are expanding their strategies into digital. Banks must remain prudent and informed of safety and security standards in digital marketing, especially when acquiring new customers online.
This session pulls together experts from varying backgrounds in digital and banking to share best practices for navigating marketing compliance. Speakers include Alana Levine, CRO of Fintel Connect; Anthony Costanza, Director of New Business Development (Banking) for QuinStreet; Andrew Silverman, Director of Marketing at CIBC; and David Hunkele, Chief Strategy Officer for Finzly.
Bankers tuning in will learn how to approach and plan their digital customer acquisition in a compliant way, including key considerations for selecting technology partners, channels and strategies.
"We look forward to speaking about marketing compliance at Massachusetts Bankers Association's session this year," says Levine. "It is such an important component to every bank marketer's digital strategy, and an area we are heavily focused on as an organization this year."
"To mitigate risks for both banks and customers online, compliance is a must," states Annie A. Coldstream, Director, Member Services and Grassroots at MBA. "I'm excited for our participants to hear from industry peers who've successfully implemented compliance in their digital customer acquisition. From their stories, they will learn how to reach new customers and achieve growth in 2021."
MBA members, Bank Presidents, CEOs, Marketing Directors, and others focused on customer acquisition through digital are encouraged to join. Non-members of MBA are also welcome to register for the program (https://www.massbankers.org/
The Massachusetts Bankers Association represents 135 commercial, savings, cooperative, and federal savings banks and savings and loan associations with approximately $380 billion in local assets, 72,000 employees across Massachusetts and New England, over 2,000 banking locations, more than 4,500 ATMs, and donate more than $105 million annually to social agencies and charitable organizations across the Commonwealth. For more information, visit www.massbankers.org.
About Fintel Connect
Fintel Connect is a leading performance marketing company that serves the financial services and fintech space. Based in Vancouver, their team supports a wide range of tier one banks, community banks and financial technology companies through its extensive publisher network and fully scalable tracking and reporting technology.
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