News By Tag
News By Place
Follow on Google News
How to gather trade show Competitive Intelligence
By: Octopus Intelligence
Don't miss the opportunity
If brochures are all you collect, then you've missed a significant opportunity to learn more about your competitors. Trade shows offer a chance to take a fresh look at your competitive landscape. You will get an up to date of what's happening. Who's doing what and what new products are on display.
Try and understand why your competitors are attending and what are they telling the world. What new products are on display, what benefits are they claiming, and how are they marketing themselves? Which company has splashed out on a bigger booth? Who's had to cut costs and had to get a smaller one? And which competitor is not going to be there? Any new competitors presenting for the first time? Also, are their any alliances being created? What seminars and product presentations and demonstrations are planned? Remember to ask why to all of the above.