Search Engine Marketing and 5 Reasons To Use It


Search Engines have become one of the most visited websites in the world today. Millions of people use search engines daily to find information, products, and services on the internet. Businesses located on top positions on Google have seen positive growth and multiple benefits with this marketing type. This article will underline the primary reasons to implement search engine marketing for your business.

Types of Search Engine Marketing

Search Engine marketing delivers targeted traffic to your website. The two types of Search Engine Marketing options include SEO and Google Ads.


SEO is the means of improving your organic position on Google for specific keywords. The process usually takes anywhere between 3-12 months to rank well for keywords on Google, but this all depends on the competition level.

Google Ads

Google Ads is a paid advertising platform whereby you construct an advert to appear on Google for specific keywords. Every time your adverts get clicked, the user will arrive on your website, and you will be required to pay for the click. The amount varies, depending on the competition.


1. Targeted Traffic

Search Engine Traffic is the most targeted traffic source online. People who find your website are already interested in your products or services. Your advert and listing appear to a targeted audience.

2. Highest Conversion Rate

Search Engine Marketing has high conversion rates. Conversion is the action taken by a website user, and it includes calling or messaging your business, buying a product, and downloading an application.

3. Affordable Traffic

SEO and Google Ads are incredibly affordable compared to other forms of advertising. You could spend as little as R5000 per month and see substantial growth of your business—TV and radio advertising cost in the hundreds of thousands of rands.

4. Flexible Campaigns

Google Ads campaigns provide flexible solutions for marketers. You can decide on your daily budget, change it as you please, and pause campaigns with the click of a button.

5. Audience Targeting

Google Ads allows you to target specific audiences based on an audience's gender, age, and income bracket. It adds even more targeting capabilities to your search engine marketing campaigns.

6. Location Targeting

SEO and Google Ads allow you to target any country, city, or suburb with their advanced location targeting options. You can advertise a business from your laptop and target any location around the world.


Our company Pro-Rank provides professional and affordable search engine marketing services for businesses and individuals online. For more information, visit our website at

Andreas Pepas
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