A.Tosh and Sons unveil its new Cold Storage Facility

KOLKATA, India - Nov. 4, 2020 - PRLog -- Freshness is a quality of tea that matters a lot. Tea without freshness is of no value. Private label tea and freshness are inseparable. But the challenge of retaining its freshness drives private label tea companies to find effective ways to do so. One successful measure included in the infrastructural development process is the setting up of a cold storage unit at a substantial cost.

Private label tea

Till now, no tea producer or tea packing unit mentioned freshness as its biggest strength because the tea made from dried leaves does not go well with the idea of freshness. From the gardens through the auction process to warehouses and storerooms, the teas undergo a long, arduous journey in which the freshness is lost or compromised. Tea companies have found merit in not making claims of the freshness of the product. However, a drastic change in strategy is in the offing because of the recent moves to combat the enemies of tea with great success.

Enemies of tea

Moisture, light, heat, and oxygen are the key enemies of tea. Moisture deprives tea of freshness and flavour as the teas turn stale very quickly in the presence of excessive moisture. The strict quality norms require that the moisture level should not cross 4 percent. The same moisture level is maintained throughout the process of cleaning, sorting, packing, and shipping. Opaque bags with an aluminum layer are preferred to protect teas from moisture and light. Oxygen harms tea as oxidized tea leaves make flat tea, with no flavour, briskness, or astringency. Vacuum packing is the right way to fight this challenge and store teas.
Heat – the biggest enemy of all – was the challenge to be addressed and the cold storage facility does take care of it. Heat causes leaves to perspire and renders it tasteless. All the care involved in the production of tea comes to nothing if stocked in a humid and hot room. Sadly, most storerooms are like that.

Cold storage facility

With the current packaging, A Tosh and Sons protect the tea from oxygen, light, and moisture. But the cold storage facility can protect the tea from temperature fluctuations that happen throughout the year. High storage temperature and temperature changes significantly affect the physical, chemical, and sensory quality of tea. Cold storage retains the tea quality, composition, flavour, and colour. The temperature difference between day and night is a prime factor leading to a substantial change in the quality of tea. The rate at which tea loses its freshness and flavour also depends on the tea and how freshly it was packed. The teas offered are special because they are vacuum-packed and stored in a cold, controlled environment that retains the freshness and taste throughout the year.