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| Book Release: Omni-Channel Retail and the Supply Chain: Working Together for a Competitive AdvantageThe days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." Today, consumers can review, research, and buy online with an ever-increasing array of delivery options.
By: CRC Press logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage. KEY FEATURES • The first comprehensive book on the topic of omni-channel marketing's impact on the Supply Chain. • Shows supply chain practitioners how to manage omni channel marketing. • Illustrates a variety of Supply Chain and Logistics strategies in an ever-changing complex competitive global environment. • Provides business case studies that show you how many of today's most forward-thinking companies are enabling their supply chains to handle the challenge of omni channel marketing and distribution. • Shows you how to remain profitable while having agile and responsive supply chains as omni channel strategies are generating an increasing percentage of sales (vs. traditional brick and mortar). https://www.routledge.com/ End
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