Smart lifespaces key to unlocking 5G revenue potential

The leading analyst firm Omnisperience has announced new research that urges telecoms firms to resegment their market and understand what's happening in the household in order to optimise their opportunities.
COVENT GARDEN, U.K. - Oct. 23, 2020 - PRLog -- Huge investment, uncertain returns

Telecoms service providers have spent billions on designing, deploying and innovating new networks such as 5G and FTTP. But as has been the case with previous network refreshes, they have failed to articulate a clear path to offset the massive CAPEX involved, with the consumer-facing proposition particularly uncertain.

New Smart Lifespace opportunity requires a rethink

In a new paper, industry analysts Omnisperience outlines that there's huge short term and longer term growth potential for ICT firms that can better address the emerging opportunity within households. However, doing so requires them to rethink their customer segmentation as well as the bundles, pricing and offers targetted at households.

"A lot has been written about the revenue-generating potential of 5G, but many of these so-called opportunities have no proven demand and are either improbable, highly speculative, hard to deliver, or some way off. Service providers need new revenue streams today but, as is often the case, they're overlooking the obvious," says Omnisperience's Chief Analyst Teresa Cottam.

She continues: "The New Normal has clearly revealed that the household is no longer what many ICT firms believe it to be. It's become a different size and shape because people are living differently. It's become a hive of business. And it's utilising an ever-wider range of technologies. But it's also increasingly frustrated because service providers are not adequately addressing its needs."

According to Cottam, telecoms service providers have historically been bad at cross-selling and upselling to consumers, take a very narrow view of what they sell to households, and by failing to address the emerging opportunity have handed huge revenue streams to rival ICT players.

Consumer mobile, broadband, packages, prices and service levels don't cut it in the New Normal. Not only do households need telecoms firms to offer higher quality of service (QoS) for homeworking, running nanobusinesses from home and for high-quality entertainment services, but they also need more cloud-based services, cybersecurity, assurance and managed lifespace services. At a very basic level mass homeworking requires ICT providers to address the gaping historic divide between B2C and B2B customers which determines which services can be offered to them. It means rethinking and refreshing bundles, pricing strategies and offers to better meet the emerging needs of smart lifespaces.

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Teresa Cottam
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