Book 'NEVER SAY SELL' Set to Launch Into Virtual World of Business Development
From Wiley Publishing Company, NEVER SAY SELL Advises How Best to Expand Client Relationships
Yetta Stein, Associate Director
Bozeman, Montana: The forthcoming book, Never Say Sell: How the World's Best Consulting and Professional Services Firms Expand Client Relationships, by Tom McMakin and Jacob Parks, will be published on November 2, 2020. The book will offer an in-depth look successful business development within the world's best consulting firms. From Wiley Publishing Company, this is McMakin's third book and Parks' first.
When asked about the book, McMakin, CEO of Profitable Ideas Exchange, said, "I am excited to introduce this book to the ever-changing world of expert services business development. Given the dynamic marketplace we all face, we hope this book will help guide expert service providers in their quest to grow their business by expanding client relationships."
Parks, Profitable Ideas Exchange COO, said, "The intent of this book is to showcase the lack of and therefore necessity of growing work with existing clients. It is a tough time to make friends and meet new clients. But it is always a great time to expand and deepen our current relationships. This book is a guide in that pursuit."
Never Say Sell provides insights from key rainmakers at firms like Accenture, IBM, and more into how they drive growth from existing relationships, acting as a business development guide for professional service providers and consultants. This book explores the techniques and methods that leading professional service providers use to add value, cross sell, and drive recurring revenue from existing engagements.