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Results of the Fourth Annual National Frozen Yogurt Consumer Survey Announced
International Frozen Yogurt Association invited frozen yogurt consumers in the US to participate in a short survey about frozen yogurt this September. The survey measured loyalty, brand attitudes, consumption, coronavirus impact, etc.
Consumer Survey Findings
While the 2019 results were quite similar to the 2018 results, the 2020 results showed some interesting differences. Some of the changes are likely attributable to the coronavirus pandemic. For example, cleanliness was rated the most important froyo shop attribute for the first time.
The survey questions were modified to take into account the coronavirus pandemic. Almost 90% of people consumed less froyo during pandemic. The results reveal how many respondents are comfortable with self-serve, why they consumed less, etc.
Loyalty as measured by going to a shop more than 75% of the time for froyo, declined. When asked about their favorite shop, Yogurtland was selected the most often followed by a tie between Pinkberry and Orange Leaf.
"Our annual survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. This year, it also captured the impact of the coronavirus. Sponsoring these surveys and sharing the results is one way that we help frozen yogurt shop owners and other members of the frozen yogurt industry," said Susan Linton, IFYA President. "We provide timely data and recommendations for froyo shops."
There were 203 responses received. The respondents were older, with more males this year.
Accessing the Survey Results
The full results are also available for $150. To order the report or for more information, please contact firstname.lastname@example.org
A limited set of results is available for IFYA members in the members only Resources section of our website.
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com/
International Frozen Yogurt Association