Gugu Guru and Working Mother Launch the Second Version of "Back to Work" Baby Registry

NEW YORK - Sept. 14, 2020 - PRLog -- Working Mother, a publication dedicated to supporting the country's more than 17 million moms who are both devoted to their families and committed to their careers, announced today that it has partnered again with Gugu Guru on the newest version of the Working Mother Registry designed to meet the unique challenges working parents face in 2020.

The COVID-19 pandemic has caused a shift for families all around the world and women now hold multiple roles in the family including caregiver, entrepreneur or employee, home chef and teacher. The updated Working Mother Registry 2.0 includes a virtual educational event in addition to the registry, offering content and products designed to ease the journey into working motherhood in these challenging times.

"It is crystal clear that working mothers are feeling enormous strain from the pandemic, with minority moms being hit the hardest. As more than 74% of American mothers are working, the demand for products and services that save time and reduce stress has never been greater," said Meredith Bodgas, Editor-in-Chief of Working Mother. "We are so pleased to team up with Gugu Guru again to create this updated version of our Working Mother Registry, designed to help working moms achieve some balance and peace of mind while facing a whole new set of challenges brought on by the COVID-19 era."

On the Working Mother Registry 2.0 powered by Gugu Guru, visitors can browse carefully curated offerings that can make the transition to new working mommyhood much more manageable. Categories include Sleep Essentials sponsored by Soma; an array of best-in-class Feeding products sponsored by comotomo; Health & Nutrition must-haves sponsored by Béaba; products for Postpartum Life sponsored by Kindred Bravely and Davy Piper; gear and products for life on the go sponsored by Serenity Kids and; Registry Essentials sponsored by Love to Dream, Dékor Diaper Pails, Nomi, Lascal and QDOS.

"With nearly 90% of Gugu Guru's users comprised of working mothers, we recognize that product recommendations and tailored content for this demographic are more important now than ever," said Monica Banks, CEO and Founder of Gugu Guru. "We are especially excited about our virtual events on Gugu Guru's Instagram where we will hear from inspiring mothers like our keynote speaker and the #1 voice for working moms, Christine Michel Carter, along with celebrity mompreneur Whitney Port among others."

This year the two companies have also partnered with The Mom Project, a digital talent marketplace and community that connects professionally accomplished women with world-class companies.

"A key part of our mission at The Mom Project is to make the challenge of juggling work and parenthood easier," said Colleen Curtis, Chief Community Officer of The Mom Project. "Partnering with Working Mother and Gugu Guru on a registry and content that caters to new and expectant moms transitioning back to work in these unprecedented times seemed like a natural fit."

When visitors create an account on Gugu Guru, they can build a customized wishlist of their favorite products and services to share with family and friends on social media, or through a unique URL.

Special, exclusive discounts and giveaways will also be offered throughout the virtual event.

Are you a working mother or mother-to-be or shopping for one? Find more information about the Working Mother Registry 2.0 by visiting www.workingmotherregistry.com.

About Gugu Guru®
Powered by AI and human intelligence, Gugu Guru makes highly tailored product recommendations for every parent's unique lifestyle. Founded by a mom and recognized baby industry expert, Gugu Guru combines insider knowledge of buzzworthy brands, new and emerging products and safety, and fuses it seamlessly with its innovative shopping platform to create unparalleled services for parents.

About Working Mother®
Working Mother is mentor, role model and advocate for the country's more than 17 million moms who are devoted to their families and committed to their careers. Through our website, magazine, research, social networks and powerful events, Working Mother provides its educated and affluent readers with the community, solutions and strategies they need to thrive.

About The Mom Project
The Mom Project is the leader in helping businesses attract and retain female talent. With a community of over 300,000 talented professionals connecting to 2,000+ companies, The Mom Project is committed to building a better workplace by harnessing the oft-overlooked intellectual workplace power of moms. The Chicago-based company was founded in 2016 by Allison Robinson, who serves as CEO, and has raised $36M in funding to date.