Mobile App Sessions and Installs in 2020: Edtech and Health Apps on a New High

SAN FRANCISCO - Sept. 8, 2020 - PRLog -- 6 months into the pandemic and the mobile economy has seen an unprecedented change like never before. Apps like Online Pharmacy, Health & Fitness, and Edtech show explosive growth in Q2,2020 based on Downloads and DAU( Daily Active Users) data.

Here is a closer look at Global Industry Radar shows Edtech, Banking & Fintech, and Healthcare & Fitness that have seen steady growth in both DAU & Downloads in Q2, 2020(April to June).

Online Education is the way to go

With most countries still maintaining and urging its citizens to stay at home, education wise- schools, colleges and universities across the globe have revamped their approach and online education and live classes is the new normal for the students.

•     Globally, edtech apps have seen an increase in DAU (22.39%), downloads (34.14%), frequency of usage (31.18%) and the average session duration (2.73%).

•     The Americas have seen the highest jump in DAU (28.75%), followed by Southeast Asia (22.78%), both higher than the global average.

Travel and Hospitality need a way back

Considering travel via flights is on a restrictive basis and still not an easy option for most, the tourism sector still stands the wort affected along with Mobility. Although with WFH being the new way of working, lot of hospitality brands are offering great discounts and offers to customers to have a getaway and promote travel to get this economy kickstarted again.

•     Download of apps in the Travel and Hospitality industry saw some recovery after the drastic fall in March 2020. The net increase in new users in Q2 globally is 17.25%.

•     The Americas and India led the growth in downloads for this industry, posting strong increases of 15.64% and 15.52% respectively.

According to the all-new Global Mobile Consumer Trends Report, 2020 (https://www.moengage.com/exp/global-mobile-consumption-tr...), published by MoEngage- Healthcare and Education Apps are the MVPs of mobile consumption.
While we continue to live in the new normal due to Covid-19, the paradigm shift in usage and buying patterns with customers has defined the app economy to new levels this year. While most industries are sulking in low user activity, some have embraced the upsurge of downloads and activity time to pave way to more innovations and offerings to maintain the retention rate post the crisis as well.