Bruce F. Broussard, Jr., Ajay Kelshiker launch Percipience Consulting

Data Magnifier on AWS, Azure, & Google Leads Insurers to Analytics Superiority
By: Percipience Consulting, LLC
NEW ORLEANS - Sept. 3, 2020 - PRLog -- Bruce F. Broussard, Jr. and Ajay Kelshiker launched Percipience Consulting, LLC today to help insurers create a competitive advantage through data and analytics. The firm offers the Data Magnifier software solution and professional services focused on data strategy, systems conversion, complex data integration, and data solution implementations.

Data Magnifier can be deployed on premise or in any major public cloud platform, including AWS, Azure and Google. It is currently being deployed to support enterprise regulatory reporting, book of business analysis and create a 360° view of policyholders and producers. Leveraging industry standards to modernize, collect, organize and analyze insurance data, Data Magnifier is designed for insurers with multiple policy, billing or claims systems that want to make that and external data available in a comprehensive, consistent and consumable structure. It has been successfully delivered with an insurance software vendor and implementation projects are currently underway with two P/C insurers, one a Tier 1 carrier and another in the Forbes 300. Data Magnifier will support more than $15B in annual premium upon completion of these implementations.

Broussard stated, "Ajay and I are excited to continue our focus on insurance carriers looking to achieve data mastery and analytics superiority. We've built a strong team that is complemented by several partners, allowing us to scale to meet any challenge. We're fortunate to be starting with multiple clients and ongoing projects and are excited about the opportunities in front of us!"

Kelshiker added, "We've provided thought leadership, architected and led the delivery of dozens of insurance data projects and have proven to be adept at succeeding with insurers who have struggled with prior data implementations. We have deep experience in both P&C and Life and are honored to be partnering currently with several carriers from Tier 1 to Tier 4 to help them create a competitive advantage through data and analytics. We are confident that Percipience will quickly differentiate itself as a premier partner for insurance companies of any size and at any stage of their data and analytics journey."

About Percipience

Percipience Consulting, LLC collaborates with insurers seeking to gain a competitive advantage through data and analytics. Services include support for development of modern data and analytics strategy and business cases, as well as end-to-end delivery services for custom build and vendor package implementations. The Data Magnifier solution is an insurance-specific data analytics solution that can be deployed as an enterprise operational data store, data warehouse, data lake, either on premise or in any cloud platform. Percipience's resources have led successful implementations at six of the 10 largest US P/C carriers and five of the 10 largest Life carriers. For more information, visit

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