Viewers React To AOC's Presidential Nomination Of Bernie Sanders At Democratic National Convention
Jinglz sentiment analysis illustrates why, when, and how so much confusion, surprise, and controversy erupted at this week's 2020 Democratic National Convention
By: Jinglz, Inc
In an independent study conducted by Jinglz Inc, respondents watched a video segment from the Democratic National Convention featuring the speech in which Representative Alexandria Ocasio-Cortez nominated Senator Bernie Sanders to be the Democratic Party's Candidate for President. The data was captured through its CampaignTester platform using its AI powered EmotionTrac technology. The panel audience were monitored through their mobile phones as they naturally watched the video in a contactless environment.
CampaignTester tracks 8 different emotions and if the respondent is engaged while the video is playing (engagement defined as eyes on the screen).
While some suggested that the confusion and surprise were a result of "media framing," (https://www.vox.com/
"Emotions influence everything we do – from how we make decisions at the ballot and courtroom, to how we shop and interact with brands," said Aaron Itkowitz, CEO and founder of Jinglz. "Recognizing this, Jinglz has already applied our AI driven EmotionTrac technology to market research (https://www.benzinga.com/
Media Relations for Jinglz, Inc.