BOYNTON BEACH, Fla.
- Dec. 21, 2021
-- Jinglz, Inc. announced the appointment of Mr. Mark Coleman to their Board of Directors after serving two years on its advisory board. Mr. Coleman joined Google as a National Sales Director following its acquisition of DoubleClick where he had served as Director prior to the sale to Google for $3.1 billion.
"We are pleased to welcome Mark as an active member of our Board as we develop the acceleration strategy for our EmotionTrac™
AI technology", said Aaron Itzkowitz, chairman, and chief executive officer of Jinglz. "Mark's experience in advertising, global marketing, M&A as well as being a disruptor will be invaluable to Jinglz as our business accelerates."
Mark will be prioritizing a number of initiatives which will include a $5 million Series A funding. Based upon recent sales developments for Jinglz, Mr. Coleman believes that it is "go time" for the Series A. "We need to gear up the customer teams and ramp the early traction of our EmotionTrac™
system", said Mr. Coleman.About Jinglz
Jinglz has created patented technology for measuring audience engagement and emotion. Our EmotionTrac™
system is a digital focus group testing software with AI-powered emotion tracking. EmotionTrac's Insights as a Software platform empowers brands, ad agencies, B2B, B2B2C, consumer insights, and market researchers to deploy on-demand focus group and audience testing that produces true quantitative data for emotional reaction and engagement with video content in multiple billion-dollar markets. To learn more, visit www.jinglzinc.com www.emotiontrac.comRecent Developments
technology has immediate applications in any vertical that has a need for audience insights. While EmotionTrac™
is demonstrating proof of concept in the multimedia, advertising, and legal verticals, it is the small to medium legal firms where we are experiencing immediate acceleration. The SMB law firms are demonstrating a short sell cycle and viral sharing within the industry. The direct unsolicited testimonials of case success being shared at legal conferences and gatherings is fueling interest. We already published examples of legal customers attributing litigation award increases +50%, and ad spend effectiveness of +1000%.
has been vetted by a Top 25 US Law Firm and is in the first phase of an enterprise rollout. According to a report from IAALS, there are 100,400,000 legal cases filed each year. Estimates are that 27% of those cases are litigation, which represents a $70 billion vertical for Jinglz as an unchallenged disruptor with long-term gross margins of 84%. We estimate with just a 0.5% penetration into that vertical we would achieve unicorn status.