ASR Media Productions Names Santana Vice President of Production & Operations

By: ASR Media Productions
Katie Santana
Katie Santana
HELLERTOWN, Pa. - July 17, 2020 - PRLog -- ASR Media Productions recently promoted Katie Santana to Vice President of Production & Operations. She will be the first to undertake the responsibility of the new role.

Santana joined founder-owner, Ashley Russo, in 2012 at the inception of ASR Media, as an editor. She quickly took on additional responsibilities and began to film and edit The PEAK TV, a weekly television program co-produced by ASR Media and St. Luke's University Health Network.

As the ASR team expanded, Santana stepped into a leadership role as Director of Photography in May of 2016.  As Director of Photography, Santana was responsible for the quality of ASR Media's deliverables. During this time, she ran weekly production meetings and was instrumental in improving the company's operations.

In her new role, Santana will manage the day to day operations of the company, including effectively scheduling the production team, establishing teamwork, implementing new procedures, managing company resources, and ensuring the growth and success of ASR Media. A natural problem solver, Santana will also manage technical problems, production, and client satisfaction. She will also support Russo with developing new business and overseeing the quality of ASR Media's content.

About ASR Media Productions

ASR Media Productions, creators of meaningful media such as Emmy® award-winning PEAK TV, Lehigh Valley's premier lifestyle program airing locally on WFMZ - Channel 69 and nationally on DrTV. ASR Media Productions specializes in video and television production services, creative direction and writing, documentary storytelling, commercial concept and development, event recaps, and media training as well as marketing and social media placement that complement and enhance a company's existing efforts. ASR Media assists in the development of effective strategies for creating relationships between businesses and their key audiences. Each customized project is designed to meet our client's immediate and long-term goals. HTTP://

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Location:Hellertown - Pennsylvania - United States
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