How SEO Can Help Your business in this Pandemic Situation when Advertising Budgets are Cut Off
This is the perfect time to conduct a small content audit to see how your content marketing strategies are working out. You should maintain one tab for each page such as webpages, whitepapers, blog posts, presentations, infographics as well as articles which have been published externally. Using this information and insights you will be able to update fresh content and create re-promotion strategies that will help you once your business activities start picking up.
There are lots of companies which fail to answer online reviews. This is one of the most common mistakes that companies make. Of course, not many companies have the time to dedicate to this arduous process. But this pandemic situation is the perfect time to address this issue and to make sure your recent reviews have some good responses.
You can even consider the option of training an employee to handle these reviews on an ongoing basis. You will be able to train the right employee to handle minor queries. This will help your customers find the information that they need with ease. Escalating serious queries to the right person is also a job that that employee will have to be adept at. Consider obtaining the help of reputed SEO companies in Sri Lanka and you will be able to make this job easier.
Also, this is a good time to revamp your website and make it look more appealing. You can sit with your team if you can and make sure everything about your website is updated and appealing to your target customers. Most of your employees will have enough and more free time during this period to contribute productively to this project so make sure you use their input as well.
If the business that you are operating has always been in touch with customers in a proactive manner, make sure you don't let the ball drop during this pandemic period. You can design a creative outreach strategy that will help you to make your business more connected with the customers. You have to ensure that your outreach strategy addresses the current needs of your customers in the right manner.