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Lead Generation Ideas for Your Next Marketing Campaign
Gated Content – Gated content is online materials such as white papers, e-books, guides, or webinars, which can only be accessed by a user once they fill out a form. The form works as a lead capture form, and while the business gets information regarding a lead, the user gets access to the content they are interested in. This is a great tactic followed by any Digital Marketing Agency in Melbourne and Lead Generation Agency in Melbourne, as it gets you high quality, relevant leads.
Landing Page – Having a creative landing page that is optimized is very important for any business. A landing page must be attractive, easy to use, and give out a clear message regarding the product. It should be optimized with the right search keywords and a call-to-action statement which will persuade a visitor to take an action. For example, if you are a company seeking lead generation for real estate in Melbourne, you could have a call-to-action button that says, "Inquire Now", "Sign Up Now" or "Contact Now", which would prompt a user to get in touch with you regarding real estate they are interested in.
PPC – PPC, or paid ads, are a very cost-effective method of generating leads, not to mention accurate, according to any experienced PPC Agency in Melbourne. They are cost-effective because you only pay when a customer clicks on your advertisement, and they are accurate because by using SEM Management in Melbourne, you can bid on the right keywords which will match to a person's search criteria, and as soon as someone searches online for similar products or services your ad will be displayed. It is a good idea to get a Google Ads Agency in Melbourne who is a Google Premier Partner in Melbourne to help you with your Google Ads campaigns, as they will have the expertise to make it successful.
Referrals – Why not make your customers work for you to generate leads? According to a Lead Generation Agency in Melbourne, most people will trust a recommendation coming from a friend or family member rather than a complete stranger, hence a referral system with rewards to customers is a good way to generate leads. This is especially true when you are looking at lead generation for real estate in Melbourne. Referrals also increase your brand awareness as people tell each other about your business.