What information Vietnamese journalists look for during Coronavirus crisis?

EloQ Communications interviewed Vietnamese journalists to understand what type of information is looked for by the media in Vietnam during the coronavirus pandemic.
HO CHI MINH, Viet Nam - May 29, 2020 - PRLog -- The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR and marketing practitioners to approach their target audiences. Through the views of Vietnamese journalists, this article emphasizes essential elements that marketers should consider when consulting and implementing their media campaigns.

Business strategy becomes top priority during pandemic

Mr. Dang Cong Sang from Dau tu (the Vietnam Investment Review) pays more attention to the signs of economic recovery, the potential forecast in the near future, or any initiatives provided by corporates to overcome the pandemic crisis and to create valuable lessons for today businessmen.

"Vietnamese journalism also got caught up in the COVID-19 event series, so we are looking forward to informative contents of the initiatives developed by corporates to maximize business activities along with their CSR activities (https://blog.eloqasia.com/2019/08/06/things-companies-sho...) to demonstrate their responsibility to the community at such sensitive time", said Mr. Do Ngoc Hung, a reporter of Saigon Times.

Corporate social responsibility is highly appreciated

When Vietnamese government began the nationwide social distancing program, the idea of "rice ATM" was invented to support the poor affected by the COVID-19. According to Mr. Tam Phat from Voice of Vietnam Radio (VOV), the project is widely spread among the community and made a strong impression on the local journalists.

"From what we have witnessed, business can earn the power to be viral across media channels through the timely response of business (https://blog.eloqasia.com/2020/03/23/business-communicati...) toward crisis along with its unique idea and practical action for the community during this sensitive period. These activities will help business upgrade its reputation and to be recognized by the journalism and society without spending any advertising cost", shared Ms. Mai Thi Tuong Vi, Head of Public Relations Department of EloQ Communications.

EloQ Communications is a leading agency in consulting, planning advertising and communication strategies for businesses in Vietnam. From May 2020 onwards, EloQ has officially launched free consultation service to support start-ups and SMEs in identifying their opportunities to grow their business. These consulting sessions would benefit Vietnam-based companies or international companies wishing to invest in Vietnam market.

For more information about EloQ Communications, please visit https://www.eloqasia.com/
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