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Follow on Google News | ![]() Local Dallas-Based Female Football Agent is Shaking Up the GridironWomen in Sports are Changing the Landscape of Professional Football
By: Black Diamond PR & Sports Management Runyan, a 20-year PR & Marketing guru made monumental shifts when she scaled her Firm into the Sports Industry at the end of 2017. The company, which now primarily manages professional athletes, has become the new home to NFL & CFL players, Olympians, Hall of Famers, and World Champions. Though they have serviced huge names in sport such as Ryan Broyles, formerly of the Detroit Lions, and Cyril Grayson, of the Tampa Bay Buccaneers, Runyan felt that something was still missing. "I felt that so many of our football clients have been historically underserved in the area of agent representation," This dedicated single mother of five works 40-50 hours per week, alongside a loyal staff, to make sure that athletes are getting the best opportunities the sport has to offer. "We were already putting in so much time and effort on every single athlete, it just made sense to take it to the next level so that we could make sure that they are taken care of." Runyan said. In addition to full-scale public relations and athlete management services, which includes making sure athlete's branding is on-point, procuring sponsorship & endorsement deals, full media prep, career coaching, and reputation management, Runyan will now be able to handle contract negotiations for players interested in playing in the Canadian Football League. Players like Basil Jackson, one of Runyan's clients, are the ones who stand to benefit. Jackson, a Tarleton graduate, had a solid look with the Dallas Cowboys before going overseas to play in the GFL. The linebacker won a German Bowl before returning home to Texas, where Runyan assisted in facilitating a workout with the CFL that concluded with him being signed with the Calgary Stampeders. Runyan hopes to create more success stories in the upcoming year. She says she feels that women are making huge strides in sports and hopes to see more females get involved with football. https://www.blackdiamondfirm.com/ End
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