New Outer Aisle App Brings Antiquated Grocery Experience into 2020

Brand of PLANTPOWER Sandwich Thins & Pizza Crusts Gets Digital, Enhances Consumer Connection with First-of-its-Kind Mobile App
By: Outer Aisle
 
 
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Outer Aisle

Industry:
Food

Location:
Santa Barbara - California - US

SANTA BARBARA, Calif. - May 13, 2020 - PRLog -- Outer Aisle – the leading brand of delicious, versatile and convenient plantpowered bread alternatives heralded as the fastest-growing food company in California in the 2019 Inc. 5000 Series – has announced the launch of the Outer Aisle app. In innovating the first mobile app of its kind in the food CPG space during the time when more people are turning to digital platforms and online shopping experiences for their groceries, Outer Aisle impressively meets consumer needs in a unique, new, and convenient way. With the launch of this new mobile app, Outer Aisle blazes a new digital trail for CPG brands and aims to enhance its already hyper-connected community of consumers during a time when personal connections with brands are exceedingly hard to come by.

This brand of fresh cauliflower-based sandwich thins and pizza crusts is putting the "social" back in social distancing for the vast majority of Americans facing shelter-in-place orders as a long-term reality. Yet another innovative marketing rollout from the carb-swapping brand with nearly unparalleled social media and digital rapport, the new app provides Outer Aisle fans with a unique opportunity to interact with the brand digitally. App users can purchase Outer Aisle products, pinpoint store availability, peruse a variety of recipes and participate in fun quizzes all with a tap of their screens.

"Innovation and community are at the heart of our brand. Since the start, our goal has been to set trends––not follow them––and with the launch of the OA app we are excited to fuse these two together and observe where users take this new online shopping experience – digitally, from home, of course," said Vasa Martinez, Chief Marketing Officer of Outer Aisle. "We've created an experience no one else in our space has that will provide integral support for our retail partners, give users a first-look at any new product launches and provide us with another platform to receive feedback from our most loyal fans. At Outer Aisle, we value the community we built above anything else; no matter the situation or obstacle, a vital component of our brand ethos will always be to seek and support active interactions and connections within our community."

The new Outer Aisle app can be downloaded from the Apple App Store and Google Play. For more information, updates and recipes featuring Outer Aisle, visit the company's website, outeraislegourmet.com (https://www.outeraislegourmet.com/), and follow the brand on Instagram, @outeraislegourmet (https://www.instagram.com/outeraislegourmet).

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Tags:Outer Aisle
Industry:Food
Location:Santa Barbara - California - United States
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