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Scandinavian Spaces 2020 Virtual ICFF Booth Designed in Collaboration with Texas State University
The International Contemporary Furniture Fair (ICFF) was scheduled to take place May 17-20, in New York City. With this year's fair canceled, Scandinavian Spaces decided to look for a different way to share their ICFF booth design. The original booth design will be converted into a virtual showroom that features cutting edge designs from partner brands Blå Station, Nordgröna, and Materia. To design the booth, Scandinavian Spaces - together with Texas State University - organized a competition for the University's Interior Design program.
The competition encouraged students to develop a concept and design a booth that represented the brand and its core values - Color, Life, and Design. Beginning in October 2019, the competition ran for several weeks. During that time university students met at Scandinavian Spaces' flagship showroom in Austin, Texas to learn about the progressive product line. Throughout the course of the competition, students had the opportunity to meet with Scandinavian Spaces team members to discuss ideas and receive feedback on their design concepts. The winning team of students was selected by a panel of Texas State University educators, alumni from the Interior Design community, and representatives from Scandinavian Spaces.
University Students and Designers Erin Elorreaga and Shelbie Metzler were selected as the winning team. Elorreaga and Metzler's award-winning booth design was inspired by the Swedish concept of Lagom - not too much and not too little, just right. The designers collaborated with Scandinavian Spaces and developed the display to highlight new furniture concepts for collaborative meetings, individual workstations, and acoustical wall treatments.
Viewers will be able to immerse themselves in the Scandinavian way of life by exploring a series of 8 spaces within the booth, places where people can meet, work, and relax. A beautiful balance between work, play and purpose – the Scandinavian Spaces ICFF virtual showroom can be toured via www.scandinavianspaces.com launching on Friday May 15th.
To get early access to the virtual showroom tour, please contact: email@example.com. www.scandinavianspaces.com