Corona outbreak leads to B2B shifting towards Digital Marketing
When firms understand the need for digital marketing and strengthen their focus here, they will minimize risks. Also, when the bad days end and the sun rises, they will have an edge over their competitors.
Learnings From 2008
2008 was the year that was another financial crisis that hurt the economies of the world. The first thing he said was that firms cut their marketing budgets.
A larger number of organizations are trying to reduce the face to face interactions and instead are investing in a power-packed digital strategy to get leads.
Big organizations have already dropped face to face meetings and I am hoping private sectors follow it.
Huge Financial Crunch
PredictHQ, a data intelligence company published figures that indicated that in February alone, concerns related to COVID 19 lead to a 500% increase in cancellation of events and shows. The company told that many high ranked impacts were canceled and the number for future is significantly high. In this, billions of dollars have been lost!
Research conducted in 2018 by the Center for Exhibition Industry Research stated that the funds invested in industry events are five times the amount invested in online marketing.
What Is In For Business?
One of the key advantages of digital marketing is that its results are measurable. Marketers know ROI and thereby do activities accordingly to get quality leads at a known cost.
Time To Check Your Strategy
Marketers have been telling how the immense work pressure leaves them with no time to check their website.
They should also utilize this time to check if the goals set have been achieved and take an in-depth look at past performance. Also, they should use this chance to make the best out of the company's promotion and visibility strategy as:
Website content- Make sure it has the right message and right CTA.
SEO- Check your website's ranking and optimize it for better quality traffic.
Content Marketing- Better blogs and newsletters to better connect with consumers.
PR and Articles- Professional write-ups and media connections
Marketing- Presentations, brochures, and other material.
Social Media- Write better case studies and white papers and engaging more through webinars and social media content.
Video- The next thing that has more engagement.
Get in touch with the best Digital Marketing Agency, Orionators, to experience effective and agile Marketing and Advertisement services.